Australian start-up Unlockd's mobile platform is now available to more than 9 million customers in the United States thanks to a deal with Boost Mobile, a Sprint Telecom company.
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Australian start-up Unlockd's mobile platform is now available to more than 9 million customers in the United States thanks to a deal with Boost Mobile, a Sprint Telecom company.
Unlockd will help Boost Mobile customers reduce their phone bills by $5 per month, by displaying smart ads, offers and other relevant content from major brands and media companies such as Starbucks, Levi's, Hulu, SheKnows and Lyft at various times when they unlock their handset.
According to Director of Pre-Paid at Sprint Telecom, Doug Smith, Unlockd had opened a new stream of revenue for the telco giant, which serves a total of 58 million customers in the US.
"Providing Boost subscribers with options to reduce their cost to communicate is in line with our goal of being the value leader in pre-paid. Boost Dealz, built on the Unlockd solution, is an industry-first, completely optional opportunity for our customers to earn value in exchange for learning about products and services aligned with their interests," Smith said.
The Boost Mobile launch also includes major partnerships with Twitter and Yahoo. Special deals and offers available to Twitter users, through its digital and marketplace MoPub, will be available to Boost Mobile customers using the Unlockd app, and a Yahoo search bar will be integrated into the unlock screen, giving consumers a superior content discovery experience.
Unlockd’s US launch comes after rapid overseas expansion, including new offices in New York, Seattle and London with more than 40 additional staff members, just three months after its debut in Australia with Lebara Mobile. It is backed by high-profile investors including Lachlan Murdoch, Peter Gammell, Margaret Jackson and Catch of the Day founders Hezi and Gabby Leibovich.
Several major telcos around the world have discussed the option of blocking advertisements in a bid to pressure media companies to share their mobile ad revenue. Unlockd provides an innovative solution that benefits everyone including the consumers, media publishers and telco providers.