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Video technology development company Linius Technology has commenced trading on the Australian Securities Exchange after it successfully raised $3.5 million as part of the reverse takeover of Firestrike Resources.
Linius is developing unique and patented technology set to disrupt the video value chain. Its lead product -the world’s first video virtualisation engine -is designed to offer significant scope to cut costs, simplify workflow and boost revenue for enterprise customers.
The company’s patented software suite is designed to remove complexity from video workflow by managing data within the file at the source. It is designed to let users splice, edit and manage video quickly and cost-effectively through a small, flexible index that the engine extracts from raw video data.
Linius is designed to enable users to execute work that currently demands manipulation of several huge multi-gigabyte files by, instead, dealing with only a few kilobytes of data.
Targeting TV personalisation
In the video play-out market, the Linius technology is designed to unlock significant new revenue opportunities for content presenters by helping to customise a unique stream for each audience member.
Integration of the Linius technology should enable cable and internet TV operators to serve viewers the same kind of personalised advertising experience that is currently available online. This would give content presenters significant scope to develop more valuable monetisation models, as the value of personalised, targeted advertising far exceeds that of traditional TV ad space.
Disrupting the transcoding market
Linius is designed to offer the potential to significantly cut costs and simplify workflow for the video distributors that buy transcoding services.
Transcoders convert the master copies of digital video files between formats and to various aspect ratios and quality levels. This creates dozens of large versions of each video for content producers to store, protect and distribute.