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Linius Technologies has announced that it will be partnering with Digisoft to demonstrate Linius’ Video Virtualization Engine software integrated with Digisoft’s Iris Workflow software for TV networks as part of their agreement.
According to Chief Executive Officer of Linius Chris Richardson, the technology will bring Facebook style targeted advertisements to the television. Customising a video stream for a individual audience member creates new opportunities for content presenters.
“Linius’ Video Virtualization Engine makes it possible to seamlessly integrate the ads with close with zero additional overhead for the cable company, with Digisoft’s Iris platform allows cable companies to define business rules to enable accurate targeting.”
Fearghal Kelly, Chief Executive Officer of Digisoft, said:
“Our Iris software adds tremendous flexibility to the back-end of cable TV operations. When combined with Linius, the decision becomes a no brainer.”
When individually targeted ads became available on the Internet, the average value of an ad increased by 2.7 times. Linius and Digisoft look to enable the equivalent multiple for the global cable TV advertising market.
On 22 December 2015, Linius announced that it had reached a Showcase Partner Agreement with Digisoft, a global technology leader in the Multiple-System Operator (MSO) space, which would see the integration of Linius’ technology with Digisoft’s set-top box software.