Seoul Semiconductor announced that it has signed European and Asian distribution agreements with Avnet Electronics Marketing, a division of Avnet, Inc., to expand and reinforce its sales network. The agreements followed an announcement the companies made in January for Avnet to distribute Seoul Semiconductor’s products in the North American market.
The North American agreement ensured Seoul Semiconductor clients enjoy a higher level of service such as solution-centred support, and quicker delivery by maintaining inventory of its offerings, the company said.
Avnet’s professionals will not only be supplying LED products, but will also be providing technical support services necessary to apply Seoul Semiconductor’s technology to customers’ actual applications. According to the company, this will save customers time and money, and enhance Seoul Semiconductor’s competitiveness.
Seoul Semiconductor recently introduced a number of innovative LED technologies, among them “Acriche”, a semiconductor light source capable of running directly from household AC power without the need for additional converters.
“These agreements provide us with a significant opportunity to accelerate the sales of our LEDs in the European and Asian markets,” Yang-hee Han, a new managing director for sales and marketing at Seoul Semiconductor, said.
“As the world’s largest distributor of electronic components, Avnet has an enormous sales network and professional sales know-how through its long experience. The recent series of agreements with Avnet is a competitive advantage,” added Han.
Miguel Fernandez, president of Silica, a division of Avnet Electronics Marketing EMEA, said: “Seoul Semiconductor’s broad range of advanced LED technology will revolutionise many segments of the lighting industry and is therefore a valuable addition to our existing portfolio.”
“We are pleased to collaborate with Seoul Semiconductor and penetrate the Asia market with innovative LED technology,” Stephen Wong, president, Avnet Electronics Marketing Asia, said.
“Seoul Semiconductor’s customers in Asia will experience a high standard of sales and support services, including access to Avnet premier team of engineers and technology specialists who are experienced in solid-state lighting, thermal management, power driver stage and secondary optics.”