Electrocomponents has developed a new website designed for mobile devices to support its growing mobile user base. The company has seen a fourfold increase in mobile traffic to its website year on year and the new site enables customers to search and buy products whenever and wherever they need.
The website provides access to consumers to the RS portfolio of more than 500,000 products on their mobile devices, claiming to make it easier for users to research, browse and purchase on the go.
Developed using Agile methodology, the website allows customers to check real-time stock availability, pricing, view technical specifications and datasheets, manage their basket and checkout using their RS account or pay by credit card.
“The mobile-optimised RS website is another key step in our ongoing efforts to improve the online experience for our customers,” says Alex von Schirmeister, Chief Innovation Officer at RS. “With our mobile user base expanding, providing an enhanced mobile-optimised experience is vital and is already helping us to drive more traffic onto our site than ever before. Agile methodology has once again been the key to this implementation and will enable us to continue to quickly improve the site over the coming months.”