Wearable technology grows in popularity


A recent SSI survey found that wearable technology will become popular in mainstream markets within the next two to three years.

The study showed one out of three people were “very” or “somewhat likely” to buy a wearable device.

More than 3,600 people from seven countries – Australia, France, Germany, Japan, the Netherlands, UK and the US – weighed in on their vision for the future and their interest in wearable computer devices.

When asked to select what type of wearable computer device they were most interested in, people overwhelmingly listed wristbands (65 percent) as their first choice followed closely by glasses at 55 percent.

“We’re excited about the results of this survey,” said Chris Fanning, president and CEO of SSI. “This survey is the first of its kind in that it includes respondents using SSI’s QuickThoughts mobile app, a new type of mobile sampling and data collection solution for marketing researchers.

The survey also coincides with the launch of SSI’s QuickThoughts mobile app in these seven target countries all of which are major research markets.”

Wearable Technology Grows in PopularityThe free SSI QuickThoughts mobile app is available for iPads, iPhones and Android tablets, with Android phone support launching later this year.

“By including QuickThoughts mobile members, SSI survey results produce a more exact cross-section of the population,” explained Fanning.

Respondents from Australia posted the second highest positive responses (37 percent) in terms of "very or somewhat likely' to purchase wearable technology. The US was the highest at 42 percent, and the Netherlands the lowest at 20 percent.

Additional SSI survey findings revealed that wearable technology has increased the public’s awareness of privacy. More than 70 percent of respondents agreed with the statement, “Due to smartphones and social media, nothing in public is private anymore.” Australia recorded the highest number with 82 percent in agreement. Japan was the lowest at 47 percent considering it an invasion of privacy.

And more than 75 percent believe that governments need to create better laws to protect people’s privacy when they are out in public.

SSI QuickThoughts mobile app offers a platform for researchers to display mobile-friendly surveys to deliver interviews faster. Respondents are eager to use the app because they are given questionnaires on an interface that is simple and. The QuickThoughts application is the first of its kind to offer iTunes credits as the reward for iPad and iPhone survey takers.

At least 10 additional countries are targeted for the QuickThoughts App rollout in 2013 and include countries where mobile devices and broadband access are disproportionately represented which should result in very robust additions to the SSI Blend.

The survey on wearable technology was conducted using the SSI online sample blend, which includes QuickThoughts members. The QuickThoughts offering integrates with SSI’s Dynamix sampling platform. Survey takers using the app were incorporated into SSI’s online sample, using the proprietary SSI Blend that controls sample consistency via personality, lifestyle and psychographic attributes.

Check out the full survey results.