Huawei Australia appoints new CEO

Outgoing Huawei CEO James Zhao.

Outgoing Huawei CEO James Zhao.

Huawei Australia has appointed Meng Xiaojie (Aragon) as CEO. Huawei rotates senior executives across different countries to enable innovation and drive performance in the local market.

Meng will assume the role from outgoing CEO, Zhao Xichu (James), who has held the position since February 2014.

With over a decade’s experience working within Huawei, coupled with a wealth of global experience working across the European, Asian and Middle Eastern markets, Huawei Australia Chairman, John Lord said the local Australian Board of Directors considered Meng a solid leader who would continue to drive performance in the competitive and dynamic Australian market.

Zhao has taken Huawei Australia’s sales revenue to AU $674 million, with an average annual growth rate of 19 per cent.

Under Zhao’s tenure, Huawei Australia:

  • opened its first National Training and Innovation Centre in 2015,
  • grew its Seeds for the Future program for undergraduate students in partnership with the Australian Technology Network of Universities (ATN) and attracted Federal Government recognition through the New Colombo Mobility Program,
  • launched Australia’s first NB-IoT laboratory at James Cook University in Cairns last month.

Meng began working for Huawei at its headquarters in Shenzhen in 2005 as a sales engineer, before moving to Huawei’s Middle East and North African regional office, where he continued to work in the field as a sales engineer.

In 2006, he joined Huawei Egypt as an account manager, where he was later promoted to the role of account director. Based in Cairo, he worked primarily with Vodafone Egypt.

In 2011 MMeng was promoted to a global position as global sales account director for Vodafone. During this time, he worked with the Vodafone Procurement Company, managing global contracts with Vodafone Group, assisting in sales promotion between Huawei and Vodafone as well as managing all customer communication and end-to-end project management. Based in Luxembourg, this role required him to travel extensively throughout Europe to communicate with global customers in London, Madrid, Milan, Dusseldorf and Luxembourg.

In his former position as CEO of Huawei Pakistan, Meng was responsible for the company’s day-today business operations and led the local team in Pakistan across each of Huawei’s Carrier, Enterprise and Consumer Business Units, delivering the most innovative ICT products and solutions in Pakistan.

Meng will undertake his role as Huawei Australia CEO immediately.