element14, was presented with the ‘Best Marketing’ award from Tektronix at its recent 2014 Asean/ANZ Channel Partner Meeting for its distributors.
The award is in recognition of element14’s e-commerce marketing programmes and performance across ASEAN/ANZ for marketing and sales of the Tektronix ranges of oscilloscopes, power analyzers, and test and measurement equipment.
Jeff Uden, Vice President – Product and Supplier Marketing, element14 Asia Pacific said, “Tektronix test and measurement products are integral to engineers in electronics design as well as those in maintenance, repair and operations and we have dedicated our best resources to developing our multi-channel marketing programmes so as to reach a wide customer base across many industry segments.”
element14’s year-long collaboration with Tektronix on marketing campaigns, new product launches and technical support have contributed to an increase in customers for oscilloscope, signal generators, digital multimeters, power supplies, probes and accessories, contributed to the growth in Australia, New Zealand, Malaysia, Singapore and other ASEAN countries.